Passport Redesign Logotype

Redesign Passport Logotype
THE BRIEFING Reworking of the logotype Passport, which is initially dating from the 80s. Due to the degree of popularity of the fashion label, the logo is to be reworked in such a way that the characteristic expression of the logotype will be preserved.
THE DESIGN The logotype was considerably streamlined and the edges of the letters drawn round.
“That way, a modern image of the company is created, which communicates: the brand is changing with the spirit of the times, appears younger and lighter, but tradition persists.”